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1st Letter from the Art Director PDF Print E-mail
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Sunday, 05 October 2008
\The visual language\ Back\slash was born directly out of the experiences of Mike McCormack (the publisher) and myself. When I met Mike, he was the publisher of The Miami War Canoe. While unmeasurably motivated and passionate about what he was doing, I knew he wanted more. When I saw Mike’s reaction to some of the projects I was working on, I knew that we would work well together. After a year and some change later, talking everyday, at least three times a day, we were ready to launch the First Issue of Back\slash. The challenge I faced when I started to lay out the magazine was not in designing something hot for our readers. The challenge was in stepping out of the way to allow the entity that we had created to essentially design itself. It now has a visual language that is evolving and will continue to grow with its readers. The Back\slash language is that of the sophisticated alpha personality on campus. The one that sets the pace and leads without being overbearing; clearly the shit, but never boasting; un-cliqued; not the sh** but clearly is; smart and not ashamed to inform; caring about politics and is inspired by the arts; several modes of dress that accentuate its broad personality, it is creative and athletic: The Back\slash visual language is yours. \You are Backslash\ \R. Jackson\ Sent via iPhone
 
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